Stretch Armstrong

“We are honoured to work with Hasbro to reimagine this legendary brand for a new generation of children, as well as long time kidult fans and collectors,” said Dan Westcott, Senior Vice President of Marketing at Basic Fun!

Since Interplay UK is driven by teamwork, it’s only appropriate that we caught up with Product Development Manager Warren Jacobs AND Lead Product Designer Tammy Southgate.

We caught up with Jon Elliott, R&D Manager at Character Options, to learn more about the development process behind Heroes of Goo Jit Zu, and learn how the firm’s work on TPR skinned toys informed this new range.