“I encourage everyone to embrace this moment in time to show enthusiastic support for this next class of designers,” said The Toy Association’s Steve Pasierb.
The day will feature networking, an industry panel session and a creativity workshop hosted by Mojo Nation’s Billy Langsworthy and Deej Johnson.
Mojo Nation’s Billy Langsworthy, Open 2 Design’s Matt Burtonwood and Quirk inventor Emma May to speak at London Toy Fair’s Student Seminar
“It’s integral that, as an industry, we do all we can do to encourage a fresh wave of product design talent to choose the toy and game space as a career destination,” said Billy Langsworthy, co-founder of Mojo Nation.
“This was an incredible opportunity for students as it allowed them to understand and learn from the inner workings of a world-renowned, leading-edge organisation in the field of toy invention,” said Lorena Escandon, academic coordinator and instructor of the toy invention course series.
The design challenge is inspired by the work of Miffy creator, illustrator, artist and graphic designer Dick Bruna and will task students with designing a plush toy.
“The aim of this event is always to encourage new designers to think about toy and game design as a future career, and it was great to see so many students enthusiastically getting stuck into the challenge and expressing excitement about our industry,” said Mojo Nation’s Billy Langsworthy.