Sustainability

Hasbro’s new Global Purpose Organisation aims to accelerate the company’s ongoing efforts to ‘make the world a better place for all children and all families’.

“I am so thankful to everyone who has been a part of the Products of Change journey thus far and feel very positive about the long-term collective impact we really can all make together,” said Products of Change founder, Helena Mansell-Stopher.

“The commitment we have engendered in SILC, as evidenced by the fabulous line-up of speakers and official supporters, highlights the collective drive for change on the sustainable front while also being aware of the commercial realities,” said SILC director Helena Mansell-Stopher.

Awards were given for innovation in three categories: empowerment; environmental sustainability; and future skills.

Firm will be phasing out single-use plastic bags from LEGO boxes in latest move to make all packaging sustainable by 2025.

Issues of eco-friendly design, manufacturing and social sustainability are in the spotlight at this ‘Sustainability in the Toy Industry’ panel session.

“Sustainability is one of our key business priorities, so we have been striving hard to make sure our work has a measurable and positive impact on the climate,” said Pamela Stathaki, Head of Sustainability at The Marketing Store.

We caught up with Helena to learn more about the Products of Change group, and what role the toy and game design community have to play in help the industry be more eco-friendly.

Pamela Stathaki joined The Marketing Store (TMS) in August 2019 in the new and important role of Head of Sustainability. Her focus initially is to work with TMS’ researchers, developers, engineers and designers to find the right sustainable solution for the firm’s toys; all the while making sure the toys are safe, fun and as environmentally friendly as possible!

Issues of eco-friendly design, ethical manufacturing and social sustainability will go under the microscope with Kids Industries’ Gary Pope, Ethical Toy Program’s Carmel Giblin, The Marketing Store’s Ben Poate and design consultant Erin Deighton.