Sweet Spot Studio

Jon Vanderbeek discusses nurturing talent, new business models and exciting plans for Sweet Spot Studio’s new building.

In his session, Jon will be revealing six key learnings that have proved vital to Sweet Spot Studio’s enduring success over the past 15-plus years.

Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy

Having both been mentored under toy legends at Bang Zoom Design and The Obb, the Vanderbeek’s have gone on to develop major launches for the likes of Hasbro, Mattel and Spin Master.