Target

Jaime Wolanski on why getting games to retail has dramatically changed in the past few years…

“As we approach the holiday season, we saw an opportunity to come together to create something truly special for our guests during a time of year when differentiation and value are paramount,” said Jill Sando, Target’s executive vice president and chief merchandising officer.

“We’re so excited to partner with Bandai America on the portable Tamagotchi that will offer fans a fun and interactive way to connect with their friend Hello Kitty throughout the day,” said Sanrio’s Susan Tran.

Can an inventors’ track-record be a key factor in buying decisions? Should there be more knowledge-sharing happening between these two areas of the industry? Are publishers doing enough to shine a light on their inventor items? All these questions, and more, are tackled in this Buyers & Inventors panel session.

We caught up with Big Potato’s Tristan Hyatt-Williams to find out why people are excited about the return of Blockbuster (even if only in party game form).

The move is part of programme launched in February at Toy Fair 2018 called Target’s Open Innovation Project.