Tech

Brian Wilk, VP of Product Development at Hasbro, shares details of the challenges in infusing voice technology into Monopoly.

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.

Taking place at London’s Under the Bridge on Monday, September 2nd, the Play Creators Awards celebrate the achievements of the toy and game designer community, including R&D teams, freelance inventors and design agencies.

We caught up Faßbender to learn more about where the idea came from, and what the future holds for the Tonies brand.

Firm is responsible for products including Anki Overdrive and Cozmo.

Sales of wooden toys are up 15% at John Lewis this year.