The Brand Radar Archives

The Brand Radar

From Luke Skywalker to Land Rover… A look at LEGO’s selective, effective approach to licensing

Start Licensing’s Ian Downes looks at LEGO’s innovative approach to working with brands, be it youngsters with DUPLO or AFOLs (Adult Fans of LEGO) through advanced sets.

The Brand Radar

From Luke Skywalker to Land Rover… A look at LEGO’s selective, effective approach to licensing

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