The LEGO Group
LEGO launches LEGO adidas Originals Superstar sneaker set
“As shoes represent very organic objects, made from flexible material, it was a fun challenge to translate this into the LEGO System in Play, which by nature is square and blocky,” said LEGO’s Florian Müller.
Virtual LEGO CON event to give fans the chance to talk with LEGO designers and see new ranges
LEGO CON will be hosted and livestreamed directly from LEGO House in Billund, Denmark on June 26th.
LEGO bolsters Super Mario range with addition of LEGO Luigi
“LEGO play lets children unleash their imaginations, and we’re so excited Luigi has arrived to help them create even more LEGO Super Mario adventures,” said LEGO’s Julia Goldin.
LEGO looks for Kid Creative Director to join its Kids Creative Studio
As well as receiving $10,000 to use towards their creative and educational endeavours, the Kid Creative Director will help create content for a LEGO launch this summer.
LEGO to celebrate 90th Anniversary in 2022 with return of a classic theme
Fans can vote on LEGO Ideas for the theme they’d like to return as a single new set, with Bionicle, Dragon Knights and Time Cruisers in the mix.
LEGO debuts Botanical Collection designed to help adults “switch off and relax”
“The customisable elements and mindful building experience will hopefully help them express their personality as their creativity blossoms,” said LEGO Design Lead Jamie Berard.
LEGO commits to reducing its absolute carbon emissions by 37% by 2032
“We are committed to building a better planet for future generations and that means stepping up efforts to reduce carbon emissions across our entire value chain,” said Tim Brooks, VP of Environmental Responsibility at LEGO.
LEGO to invest up to $400m over three years to accelerate sustainability efforts
Firm will be phasing out single-use plastic bags from LEGO boxes in latest move to make all packaging sustainable by 2025.
LEGO teams with Levi’s for new apparel line that can be customised with LEGO DOTS
The collection features the first-ever flexible LEGO baseplate, onto which fans can create their own customised designs using LEGO DOTS.
LEGO sees revenue grow 7% in first six months of 2020
“The strong results are due to our incredible team,” said The LEGO Group CEO, Niels B. Christiansen.