The Marketing Store

“At TMS, we thrive on crafting and connecting great ideas with powerful brand campaigns and experiences that resonate with culturally diverse and global audiences,” said Andrew Hajithemistou, Head of Inventor Relations at The Marketing Store.

Geoff Smyrk ­– VP, Global Creative Director at The Marketing Store – on how they and McDonald’s are on innovation’s frontline when it comes to sustainability in toys.

“As cutting-edge communicators, The Marketing Store is a great example of an agency using its voice to influence the masses on the fight against climate change,” said Steve Malkin, Founder and CEO of The Planet Mark.

The launch falls in line with broader sustainability commitments by McDonald’s in the UK.

The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.

The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form

The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.

“We are delighted to be sponsoring the Design Champions category in the Mojo Nation 100 for the third year running,” said Andrew Kingham, Managing Director for Global McDonald’s, Asia and Product at The Marketing Store.

Since the coronavirus pandemic began, The Marketing Store has helped to successfully manage global inventory across markets to ensure there are no breaks in the supply chain.

“Sustainability is one of our key business priorities, so we have been striving hard to make sure our work has a measurable and positive impact on the climate,” said Pamela Stathaki, Head of Sustainability at The Marketing Store.