The Marketing Store

The Marketing Store’s Ben Poate on the design process behind McDonald’s’ Happy Meal toys

Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year

The Marketing Store backs Design Champions category of Mojo Nation 100

“As the world’s largest toy manufacturer, we are delighted to partner with 2019’s Mojo Nation 100 to celebrate talent and acknowledge individuals in the industry,” said Andrew Kingham, Managing Director of the TMS Global Happy Meal Business.

The Marketing Store named McDonald’s’ Global Supplier of the Year for work on Happy Meal toys

“It’s partners like The Marketing Store who prioritize McDonald’s as a customer and live our supply chain values every single day,” said Steve Easterbrook, McDonald’s CEO.

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