The Marketing Store
The Marketing Store’s Geoff Smyrk on innovation, sustainability and the future of play
Geoff Smyrk – VP, Global Creative Director at The Marketing Store – on how they and McDonald’s are on innovation’s frontline when it comes to sustainability in toys.
The Marketing Store achieves certification to The Planet Mark
“As cutting-edge communicators, The Marketing Store is a great example of an agency using its voice to influence the masses on the fight against climate change,” said Steve Malkin, Founder and CEO of The Planet Mark.
The Marketing Store debuts paper construction toys for Jurassic World: Camp Cretaceous Happy Meal campaign
The launch falls in line with broader sustainability commitments by McDonald’s in the UK.
The Marketing Store celebrates 25 years of Pokémon with exclusive Happy Meal cards
The Marketing Store also developed a Happy Meal box which transforms into Pikachu, complete with pop-out ears.
Toy Design: It’s Not Just Child’s Play
The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form
Read the Mojo Nation 100: 2021 Edition online now
The Mojo Nation 100 – in association with Hasbro – is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.
The Marketing Store backs Design Champions category for Mojo Nation 100: 2021 Edition
“We are delighted to be sponsoring the Design Champions category in the Mojo Nation 100 for the third year running,” said Andrew Kingham, Managing Director for Global McDonald’s, Asia and Product at The Marketing Store.
The Marketing Store named Global Supplier of the Year by McDonald’s
Since the coronavirus pandemic began, The Marketing Store has helped to successfully manage global inventory across markets to ensure there are no breaks in the supply chain.
The Marketing Store achieves Planet Mark sustainability certification
“Sustainability is one of our key business priorities, so we have been striving hard to make sure our work has a measurable and positive impact on the climate,” said Pamela Stathaki, Head of Sustainability at The Marketing Store.
Read the Mojo Nation 100 online now
The Mojo Nation 100 is a listing of the most influential figures currently working in the world of toy and game design who have excelled over the last 12 months.