The NPD Group

UK toy market suffers 6% sales drop in 2019 but remains Europe’s largest toy market

“The on-going question that is Brexit undoubtedly had a dampening effect on consumer confidence whilst a general election in the middle of the busiest trading month of the year wasn’t helpful,” said the BTHA’s Natasha Crookes.

Brits spend an average of £159 on a newborn’s toys in their first year

In a baby’s second year, the average spent on toys rises to £208.

Dolls fuel growth as global toy sales hit $27.4bn in 2018 to date

LOL Surprise cited as a key driver by The NPD Group.

Global toy sales grew by 4% in first half of 2018

Mexico, Brazil and the US enjoyed the highest growth.

US toy industry grows 7% in first half of 2018

“I am convinced that the strong toy industry growth so far this year has been at least partially supported by the empathy that people felt towards losing a store like Toys R Us,” said NPD’s Juli Lennett.

A quarter of all kids products sold in the US in Q4 2017 featured a licence, states NPD

Kids aged three to five represented the largest age group for licensed sales based on units sold, with Paw Patrol the leading brand.

Adults spent £383m on toys for themselves in 2017, states NPD

£1 in every £9 spent on toys is adults buying toys for themselves.

Global toy sales up 3% in first half of 2017, states NPD

Australia and the United Kingdom were the only two countries tracked by NPD that experienced declines.

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