The Toy Association

Amanda Gummer discusses how her Good Toy Guide is joining forces with The Toy Association to look at STEAM Toy Assessment

Research psychologist Dr. Amanda Gummer on why STEAM Toy Assessment needs structure.

Brands Untapped @ Toy Fair NY to showcase how toy brands are thriving in sectors like fashion, food and film

A collaboration between Mojo Nation and The Toy Association, the experience-rich space will take place at New York Toy Fair 2022, with activations highlighting how toy and game brands are making waves in other industries through creative brand extensions.

Pursuing the Possible

Kimberly Carcone, Vice President of Market Events at The Toy Association, looks at how the organisation transformed their suite of events in the wake of the pandemic, and what inventors can engage with – both in person and digitally – throughout 2021 and beyond.

Trends set to fuel sales this year include kidult toys, music-play and mindfulness, says The Toy Association

“This year’s biggest trends underscore the ongoing impact of the pandemic on play; the toy industry’s growing commitment to helping kids become better global citizens; and the many social, emotional, and cognitive benefits of mindful, musical, and ‘kidult’ toys,” said The Toy Association’s Adrienne Appell.

2021 Toy of the Year finalists unveiled

“This year’s TOTY finalists truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike,” said Steve Pasierb, president & CEO of The Toy Association.

Watch: Sustainability in the Toy Industry

Issues of eco-friendly design, manufacturing and social sustainability are in the spotlight at this ‘Sustainability in the Toy Industry’ panel session.

Watch: 90 Years of Fisher-Price

Celebrating 90 years of Fisher-Price, this panel session features Fisher-Price designers and external inventors discussing why Fisher-Price has thrived for so long, and what the key is to creating great product for the brand.

New York Toy Fair postponed

“We are developing with our members a Toy Fair offering in the spring of 2021 and of course the always anticipated Toy Fair in the expanded Javits Center in February 2022,” said Steve Pasierb, President and CEO of The Toy Association.

Shuffle sponsors Game Designer of the Year categories at Play Creators Awards 2020

“Innovation is the lifeblood of our industry and its great to see so many wonderful new games and to honour the brains behind them,” said Cartamundi UK’s Daniel King

FIT and Otis invite industry to review students’ toy design portfolios

“I encourage everyone to embrace this moment in time to show enthusiastic support for this next class of designers,” said The Toy Association’s Steve Pasierb.

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