The Toy Box

Hydroshield Water Dodger wins season two of Mattel’s The Toy Box

The product is now available to buy at Toys R Us stores across the US.

Ryan Stewart’s Artsplash wins The Toy Box

After eight weeks of viewing over 35 toy inventions, the kid judges on ABC’s The Toy Box have voted Artsplash as the show’s first ever winner.

UK version of The Toy Box, a Dragons’ Den-style show for toy designers, in the works

Electus International has signed a deal to launch a UK version of Mattel Creation’s The Toy Box.

ABC teams with Mattel for ‘Dragons’ Den’ style-show for toy designers

ABC and Mattel Creations have partnered to launch The Toy Box, a new show where toy designers pitch concepts to Mattel.

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