TinkerTini

TinkerTini’s Trina McFarland on why good Inventor Relations is more important than a great pitch.

TinkerTini’s Trina McFarland looks at the many initiatives and services out there providing companies with access to inventors and outside ideas… And why a combination of them holds the key to successful external outreach.

“We’ve partnered with TinkerTini to help us tap into new talent with a passion for wood-based products and ingenious ideas for features that enhance imaginative play,” said Kiyomi Haverly, VP, Creative of KidKraft.

“TinkerTini can’t wait to step-in and help Toy Creators Academy graduates take their concepts to the finish line,” said Trina McFarland, Owner and General Manager of TinkerTini.

This panel session delves into why inventors are important to Universal, what’s key to inventing for Universal IP and what opportunities are there to explore within the firm’s portfolio of brands, spanning Jurassic World to Universal Monsters.

The free resource and programme will educate users on how companies evaluate inventor concepts and what it takes to succeed.

The session, chaired by TinkerTini’s Trina McFarland, will delve into the good, the bad and the ugly of life as solo invention studios.

In partnership with NPD, TinkerTini has created the “NPD: Inventors Edition Report” providing item and category performance data for TinkerTini’s registered inventors.

TinkerTini’s Kate Soanes looks at how a passion for Roller Derby and tabletop games paved the way for the firm’s latest innovation aimed at helping games companies better leverage the inventor community.

Having encountered “Not Invented Here Syndrome” throughout a career in inventor relations, TinkerTini’s Trina McFarland digs under the surface of this decision-making process; unpicking the complex set of emotions and behaviour behind it