Toikido

“By hatching our characters into physical trading cards, we’re pushing the boundaries of what fans can expect from the Bad Egg universe,” said Darran Garnham, Chief Egg and CEO of Toikido.

“We like to think we recognise great content when we see it, and that’s what we saw when we first set sights on PeaKeeBoo,” said Barry Hughes, Managing Director of Golden Bear Toys.

“We’re all looking forward to the smiles and laughter that PeaKeeBoo will bring to children and parents in 2024,” said Toikido’s Founder and CEO, Darran Garnham.

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

Toikido CEO and Founder Darran Garnham discusses the origins of Piñata Smashlings ­– and why he wants it to become the Fortnite for under 12s.

“We look forward to seeing how players engage with this immersive universe that encourages connections, imagination, and interactive fun,” said Darran Garnham, founder and CEO of Toikido.

“With a Roblox video game, an animated series and a range of consumer products already locked in before its official launch, Piñata Smashlings is on track to become the next blockbuster gaming and children’s brand,” said Adam Steel, Senior Director of Licensing at IMG.

“NFTs are a passion of mine, and Cool Cats has been a favourite right out of the gate,” said Toikido founder and CEO Darran Garnham

The range spans plush and figurines of key characters from the upcoming Skydance Animation movie.

“Having worked on some of our favourite brands such as Little Big Planet and Rick and Morty, Lucy brings amazing experience to the team,” said Toikido CEO and Founder, Darran Garnham.