Hey Clay launches first licensed set with Minions

The Hey Clay Minions playset features colourful mouldable clay that allows kids to craft all six minions.

Mojo Pitch 2024 welcomes TOMY

“This event has become a must attend event for our organisation where we have been able to secure a number of fantastic innovations – across all categories and from all types of inventors,” said Alpesh Patel, VP of Global Toy Design at TOMY.

TOMY to mark 100th anniversary with limited edition launches

“We look forward to continue our mission to Make the World Smile for the next 100 and beyond,” said Greg Kilrea, President of TOMY International.

UNIQLO readies Sylvanian Families pyjamas

‘With this new collection, children will enjoy falling asleep wearing designs featuring their favourite toy animal friends,’ said UNIQLO.

TOMY joins the 2023 Mojo Pitch

“The Mojo Pitch has enabled us to receive fantastic ideas from the inventor community, some of which currently sit within our product portfolio,” said Alpesh Patel, VP of Global Toy Design at TOMY.

TOMY’s Julie Gwaltney and Lorena Montalvo on bringing LatinX influences into pre-school play with Bebé Fuerte

Julie Gwaltney, Senior Director at TOMY, and Lorena Montalvo, Senior Product Designer at TOMY, on why authenticity is at the heart of its new Bebé Fuerte range.

TOMY bolsters Screwball Scramble range with card game and Level Up

Screwball Scramble: The Card Game brings dice-rolling mayhem to the brand while Screwball Scramble Level Up puts a vertical twist on the classic game.

TOMY’s Alpesh Patel reveals what he looks for in ideas… And the best way to pitch to him

Vice President, Global Toy Design at TOMY, Alpesh Patel, on ideas, pitching – and not being nervous.

TOMY joins Mojo Pitch 2022

“As with previous years, Mojo Pitch serves as an important pipeline for new ideas and we are really excited to see both new and familiar faces later this year,” said TOMY’s Alpesh Patel.

TOMY’s Natalie Frow on celebrating 100 years of Britains Farm Toys

Natalie Frow – European Senior Brand Manager at TOMY – discusses the centenary and how the firm is looking to grow the Britains fanbase.

Stay up to date with the latest news, interviews and opinions with our weekly newsletter
Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.