TOMY

Vice President, Global Toy Design at TOMY, Alpesh Patel, on ideas, pitching – and not being nervous.

“As with previous years, Mojo Pitch serves as an important pipeline for new ideas and we are really excited to see both new and familiar faces later this year,” said TOMY’s Alpesh Patel.

Natalie Frow – European Senior Brand Manager at TOMY – discusses the centenary and how the firm is looking to grow the Britains fanbase.

We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.

TOMY’s Alpesh Patel, Flair’s Andrew McKay and Moonbug Entertainment’s Claire Broad discuss diversity in the toy space.

This panel session shines a spotlight on TOMY’s Lamaze brand, discussing its origins and how the team approaches designing new product for the brand.

“Transformers is the perfect franchise for AR,” said John Hanke, CEO of Niantic.

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

“Dinosaurs are an evergreen toy trend, reaching multiple age points including pre-schoolers, and with our Toomies success in this market, dinosaurs seemed like a great fit for our next collaboration,” said Mary Wood, General Manager UK at TOMY.

Steven and Douglas Kaplan of Ed Kaplan Associates – sons of Ed – tell us about where the idea for Doodle Bear came from, and what the secret is to its enduring success.