Toomies

“Both PEPPA and Toomies embrace the same core values”: Morgan Weyl, Managing Director Licensing & Global Development at TOMY, takes us inside the firm’s creative collaboration with Hasbro on Peppa.

We look at what goes into designing for Toomies and find out more about the brand’s recent collaboration with Jurassic World.

Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…

“Dinosaurs are an evergreen toy trend, reaching multiple age points including pre-schoolers, and with our Toomies success in this market, dinosaurs seemed like a great fit for our next collaboration,” said Mary Wood, General Manager UK at TOMY.