TOTY

Products in the running for accolades include Spin Master’s Bitzee, Moose Toys’ Magic Mixies Pixlings and Goliath’s Game Night in a Can.

Winners includes Moose Toys’ Magic Mixies Magical Crystal Ball, LEGO’s Muppets Minifigures and Jazwares’ Squishmallows.

“The finalists are marvellous examples of innovation and imagination to deliver the power of play to children and adults alike,” said Pamela Mastrota, executive director of The Toy Foundation.

“Each and every finalist announced today demonstrates the incredible ability of toys and play to bring inspiration, laughter, and learning to children of all ages,” said Pamela Mastrota, executive director of The Toy Foundation.

Hasbro’s Star Wars: The Child Animatronic Edition Toy won Toy of the Year, and also took home the award for Innovative Toy of the Year.

“This year’s TOTY finalists truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike,” said Steve Pasierb, president & CEO of The Toy Association.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

With multiple modes of play and functions spanning a self-balancing wheel, moving head and antennas, sound effects and light-up LED eyes, we caught up with Hasbro’s Phil Sage to learn more about what went into creating the D-O Interactive Droid.

With a journey that involved Kickstarter campaigns, different designs and even saw her selling her home to fund the project, we caught up with Angie to learn more about her four-year journey to bring Blinger to market.

A raft of inventor items make the list, including Wicked Cool Toys’ Blinger, Spin Master’s Candylocks dolls and Megableu’s Heist.