toy design

Start Licensing’s Ian Downes takes a look at how toy and game brands have become their own force in the world of licensing, and how both companies and designers should be aiming for innovation when it comes to creating ranges based on existing IP.

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.

We asked several key figures in the world of design for their thoughts on the issue, and whether this gender ratio reflected their own experiences in toy design.

Heayes Design’s Richard Heayes takes a look at the single biggest issue most new inventors face: handling criticism.

Heayes Design’s Richard Heayes takes a look where’s best to start if you’re looking to break into the world of toy and game design.

Heayes Design founder Richard Heayes offers up some ground rules for anyone looking to invent in the toy business.