Toy Fair

This session will shine a spotlight on how emerging tech is set to shape the toys and games of the future and look at how it’s already changing the ways in which kids (and big kids) play.

Bananagrams’ Rena Nathanson, Storyball’s Meir Biton and Fundamentally Children’s Amanda Gummer will shed light on the various paths that companies and designers can take in getting their product to market; be it doing it themselves or finding an unusual marketplace tactic.

Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy

We caught up with Zuru’s creative director, Adam Woods, to discuss the origins of Boppi the Booty Shaking Llama, as well as delve into the firm’s ‘bold and disruptive’ creative culture.

New exhibitors include 3Style Scooters, Piqipi Ltd and Albion Hobbies.

The 65th annual Toy Fair will take place at Olympia London from Tuesday, January 23rd to Thursday, January 25th 2018.