Toy of the Year Awards

Winners includes Moose Toys’ Magic Mixies Magical Crystal Ball, LEGO’s Muppets Minifigures and Jazwares’ Squishmallows.

“Each and every finalist announced today demonstrates the incredible ability of toys and play to bring inspiration, laughter, and learning to children of all ages,” said Pamela Mastrota, executive director of The Toy Foundation.

Hasbro’s Star Wars: The Child Animatronic Edition Toy won Toy of the Year, and also took home the award for Innovative Toy of the Year.

“This year’s TOTY finalists truly represent the creative spirit of the North American toy industry and our members, as well as the critical role toys play in bringing joy to kids and adults alike,” said Steve Pasierb, president & CEO of The Toy Association.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

“Every one of the TOTY finalists has been carefully screened by judges for its outstanding ability to deliver joy and wonder, while facilitating key developmental benefits of play,” said Steve Pasierb, The Toy Association’s president and CEO.

“The 2018 collection of extraordinary TOTY finalists and winners have brought endless fun and learning to kids across the globe,” said Steve Pasierb, president and CEO of The Toy Association.