Heayes Design and PlayLenz’s Richard Heayes takes a look at the booming market for adults buying toys and games, and why toy firms, and designers, should take note.
“The Mojo Pitch event is key for Vivid to continue our contact with the inventor community and also to see a new pool of inventor talent we are now yet aware of,” said Vivid’s Alex Reynolds.
“A sold-out TOTY Awards gala underscores the health and vitality of the toy manufacturing and retail community as we focus on building successes in year ahead together,” said Steve Pasierb, president and CEO of The Toy Association.
Against a backdrop of new regulation, evolving consumer expectations, and global sustainability initiatives, Mark Robertson, SVP at the Ethical Toy Program, explains why now is the time to embrace ethical manufacturing.
Alpha’s Darren Lee Phillipson, Triclops’ Rob Ames and Sweet Spot Studio’s Jon Vanderbeek will discuss the process of creating licensed toys in a session chaired by Mojo Nation’s Billy Langsworthy
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