Toys
Cubles to expand its Little House on the Praire paper toys range
“It’s wonderful to see Little House on the Prairie still inspiring licensees,” said Carole Postal, President of Spotlight Licensing and Brand Management.
Toy Design: It’s Not Just Child’s Play
The Marketing Store’s Global Product Creative Director, Geoff Smyrk, looks at the power of great toy design… And why it’s an art form
TOMY legend Alpesh Patel on breaking toys, dinosaurs for toddlers and creative filters
Alpesh Patel, Vice President, Global Toy Design at TOMY, talks to us about Toomies, Jurassic Park and the one question he always asks himself…
Melissa & Doug to launch Paw Patrol and Blue’s Clues & You lines in 2021
Melissa & Doug has signed an exclusive licensing partnership with ViacomCBS Consumer Products to launch Paw Patrol and Blue’s Clues & You! toys in Fall 2021.
Doug Wadleigh to lead Goliath’s new LA-based toy division
Elsewhere, Goliath President David Norman will take on the additional responsibility of Global President of the firm’s newly formed gaming division.
Audrey Freda Tam – Design Manager for Small Dolls and Collectibles at Spin Master – on why she loves to work with the inventor community
We caught up with Audrey to find out more about the development of the award-winning Hollywood Hair, her thoughts on creativity and why she loves inventors.
Mattel launches virtual Fisher-Price Toy Museum to celebrate brand’s 90th anniversary
“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments,” said Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.
Watch: Sustainability in the Toy Industry
Issues of eco-friendly design, manufacturing and social sustainability are in the spotlight at this ‘Sustainability in the Toy Industry’ panel session.
Mondo Games’ Jayme Boucher on licensed games, poster puzzles and cheddar goblins
Jayme Boucher heads up Mondo Games; overseeing the development of games and puzzles based on IP spanning classics like The Thing, Back to the Future and Disney hits to cult success stories like 2018’s Mandy or pop culture icons like Bruce Lee.
Argos details its top 12 toys for Christmas 2020
“This year’s top toys list offers a huge variety of new products, ranging from toys inspired by the biggest TV and gaming franchises to bizarre – but crucially, fun – pooping animals,” said Argos’ Juliet Ward.