Toys

Boyle will be talking about the importance of play-based behaviours for creating a more innovative company culture.

“It’s been an incredibly smooth and positive marriage of two business cultures and values, already surpassing our initial ambitions,” said UK CEO Neil Shinner.

Brian Wilk, VP of Product Development at Hasbro, shares details of the challenges in infusing voice technology into Monopoly.

We caught up with Gibsons MD, Kate Gibson, to find out more about the history of the company, and how the firm’s relationship with the inventor community has blossomed over the years.

“The connected play landscape was designed to provide a single, consolidated view of the companies and collaborators breaking barriers through the emerging technologies and the power of play,” said Collabsco’s Valerie Vacante.

The move follows a study by the BTHA across online platforms that found 58% of toys selected for assessment were non-compliant with the toy safety regulations in the UK and 22% of the total had serious safety issues.

The firm behind Beasts of Balance and When In Rome will now operate as Niantic London.

Taking place at London’s Under the Bridge on Monday, September 2nd, the Play Creators Awards celebrate the achievements of the toy and game designer community, including R&D teams, freelance inventors and design agencies.

We caught up with Driscoll to find out more about the origins of Don’t Step In It and learn why the collaborative design process between him and Ullman has proved so successful.

“Having a day that’s focused on toy concepts and design is a great thing for the industry; it gathers good people and sparks good discussions,” said Character Options’ Jon Elliott.