Toys

We asked the toy and game design community for their thoughts on the issue of copycats (products that attempt to convince the consumer it’s a cheaper version of an existing popular product) and how retailers support them.

“We’re hoping the event is going to be a great way to meet with inventors that are relevant to us, helping us to find our next key concept or idea,” said Mookie’s Claire Olewnik.

“We are really excited to make new connections while visiting with some of our established inventors in the toy community,” said Fat Brain Toys’ Erik Quam.

We caught up So Sound’s TJ Morrison, to learn more about the studio’s evolution into toy design, and how collaboration helps to fuel the team’s creativity.

2018 was a great year for Ooba, with a raft of new games hitting the market and recent launches performing above expectations. We caught up with the team – Max Ford, Joeri Hoste and Sally Jacobs – to find out what this year has in store and how they stay creative.

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

We caught up with Hargrave to learn more about where the idea for Wingspan came from and what the industry can do to better champion female game designers.

Accountant Oliver Leck came to our Mojo Pitch event last September armed with his first ever game, Numbalee. After a successful day of meetings, he signed a global deal with Entertoyment. We caught up with Leck to find out more.

Despite its product not being on shelves, as the company responsible for creating McDonald’s’ Happy Meal toys, The Marketing Store is the world’s largest manufacturer of toys. We caught up with Ben Poate, the firm’s Vice President of Sustainability and Innovation, to find out how the team stays the creative when coming up with over 300 toy designs every year

Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, looks at how a creative approach to pitching can make all the difference.