Toys

Fundamentally Children’s Dr. Amanda Gummer shares some tips as to how new toy designers can give their concepts the best chance of success.

Overworld Games has claimed its recent Total Recall board game failed to reach its Kickstarter goal as fans didn’t like the fact the artwork didn’t match the actors in the movie. Start Licensing’s Ian Downes takes a look at how likeness rights are a vital part of ensuring the success of licensed toys and games.

We headed to the Business Design Centre in London to see what this year’s crop of design rising stars had been creating.

We caught up with CLC’s director of business development, Stephanie Marlis Kupperman, to talk about how the firm goes about choosing which movies to bring into the toys and games space, and why she feels Ridley Scott’s Black Hawk Dawn could be the firm’s next board game success story.

The Challenge sees a raft of toy and game designers tasked with coming up with new play concepts for The Gruffalo brand.

Heayes Design founder Richard Heayes offers up some ground rules for anyone looking to invent in the toy business.