Toys

inventRight’s Stephen Key on being an ideas machine, staying current and why the toy space leads the way when it comes to inventor relations

We caught up with Stephen Key to find out more about his approach to product development, the origins of inventRight and why he feels the toy space leads the way when it comes to inventor relations.

Play Creators Festival 2020 goes virtual

The event from Mojo Nation and The Toy Association will now boast an expanded Mojo Pitch lasting three days, while the Play Creators Conference will consist of four days of panels, solo talks and interview sessions.

Mattel debuts new Star Wars x Barbie collection

New dolls are inspired by Rey, C-3PO, Chewbacca and a Stormtrooper.

US toy industry sees 7.6% growth in Q1 2020

Games and Puzzles enjoyed growth of 55%, Outdoor & Sports Toys was boosted by 22%, Building Sets sales jumped 20% and Arts & Crafts enjoyed a sales increase of 13% during Q1 2020.

Find the gap

Inspired by Disney Plus series The Imagineering Story, Heayes Design’s Richard Heayes looks at why sometimes the most important element of a toy or game is actually the white space in-between all the eye-catching gizmos.

Industry veteran Doug Morrison on making a noise about sound, engineering toys for Lucasfilm – and why he’ll never be a millionaire

Few people in the toy-and-game industry earn a reputation as truly “go-to” experts. So Sound founder Doug Morrison is one of them… We spoke to Doug about Star Wars, expanding services – and why he’s not a millionaire.

Isolation ideation

Pumpkin Projects’ Valeria Miglioli looks at how the coronavirus crisis is providing inventors with an opportunity to assess what is truly important, from both a family and toy design perspective.

Locked down, lucky and the long game

Making Things’ Fi Murray takes a look at how, in these turbulent times, inventors and designers can continue to innovate, ideate and thrive.

Brand Designs: Bulldog’s Vicky Hill on why toy firms should look to their ‘back catalogues’ for licensing inspiration

Bulldog has been responsible for expanding several successful toy lines outside of the toy aisle through licensing, representing the likes of Shopkins, Treasure X, Match Attax and Garbage Pail Kids.

Inventing Bananagrams: Rena Nathanson on the origins of the top-selling game, the secret of its appeal and what makes new ideas a no…

Deej Johnson – author of The Little Book of Bananagrams – catches up with the game’s co-inventor Rena Nathanson, and discover the secret of its appeal…

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