Transformers
Transformers Age of the Primes figures land on Hasbro Pulse
The Transformers Age of the Primes Titan Class Thirteen Star Optimus Prime figure comes with a cannon blaster, shoulder blasters, and the Zodiac orb.
Hasbro debuts Transformers x Sonic the Hedgehog action figures
The Blue Booster figure converts between robot and car mode in 27 steps.
Hasbro’s Evan Brooks takes us inside the design process on TRANSFORMERS – and reveals his most underrated creation!
Hasbro’s Evan Brooks – Product Designer on the TRANSFORMERS team – talks design, innovation and what makes the brand unique.
Super fun, super cute, Super7: Brian Flynn, on the 40-year appeal of TRANSFORMERS
Super7’s Brian Flynn on making figures that capture big, emotional moments…
Little People, big brands: Mattel’s Giorgio Cavalli on what makes an IP right for the Little People Collector series
“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.
As Hasbro’s TRANSFORMERS turns 40, LEGO Icons Bumblebee designer Samuel Johnson reveals his creative process
More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…
“He was always on our wish list”: Agora Models’ James Franks discusses the company’s Optimus Prime build
Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.
Transformers’ Bumblebee gets the LEGO treatment
The 950-piece model can transition between bot mode and vehicle mode, without the need for disassembly.
Mattel and Hasbro team up for Hot Wheels Transformers collection
The range debuts with Hot Wheels Transformers Optimus Prime.
Dynamite readies Transformers 40th anniversary trading card collection
The cards will showcase classic art styles from an international array of top artists, as well as artwork from the Hasbro archives.