Transformers

Hasbro’s Evan Brooks – Product Designer on the TRANSFORMERS team – talks design, innovation and what makes the brand unique.

Super7’s Brian Flynn on making figures that capture big, emotional moments…

“It wasn’t just a good fit, it was a perfect fit!”: Giorgio Cavalli – Senior Manager for Global Brand Marketing at Mattel/Fisher-Price – discussing giving TRANSFORMERS the Little People treatment.

More Than Meets the Eye: LEGO designer Samuel Johnson on designing a converting Bumblebee set…

Agora Models CEO and Owner James Franks on what makes brands ripe for the luxury model treatment.

The 950-piece model can transition between bot mode and vehicle mode, without the need for disassembly.

The range debuts with Hot Wheels Transformers Optimus Prime.

The cards will showcase classic art styles from an international array of top artists, as well as artwork from the Hasbro archives.

The HWR Ghostbusters Ecto-1 boasts Optimus Prime G1 graphics, while the HWR G1 Optimus Prime features Ghostbusters Ecto-1 graphics.

The range includes the ‘More Than Meets the Eye’ ankle boot, which boasts a removable jet wing on the side of the shoe.