“It’s been a wonderful and challenging task to bring Optimus Prime to life using LEGO bricks, especially making sure that he can shift modes without disassembly,” said Senior Designer at LEGO, Joseph Patrick Kyde.
The J Balvintron figure converts into cassette player and features details inspired by J Balvin, including packaging featuring his rainbow colour scheme and smiley face icon.
“Invention is the lifeblood of the industry”: Hasbro’s Jared Wade on why inventors remain crucial to the company’s ongoing success
We caught up with Jared Wade, SVP of Design & Development at Hasbro, to learn more about his start in the industry and why inventors remain as important as ever to the company.
Open 2 Design’s Matt Burtonwood on his creative process, taking breaks – and patting his back while kicking himself…
As the co-founder of Open 2 Design, Matt Burtonwood is the brains behind a number of popular products. Recently, he and his business partner began pitching their own ideas, including the much-celebrated Rubik’s Cage.
Moose Toys UK’s James Austin-Smith on creative thinking, bad product reviewers – and how he kickstarts ideas
With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…
Brand Designs: Funko’s Lucy Salisbury on why understanding what fuels a fanbase is key to creating great licensed product
Lucy Salisbury heads up Funko’s licensing team for EMEA, managing the firm’s portfolio of more than 1000 active licences and over 10,000 characters.
“Ghostbusters is an iconic and beloved franchise and we are excited and honoured to return to the brand as the global master toy licensee and bring new product to the next generation of fans,” said Tom Warner, senior vice president, Hasbro.
“The global Hasbro team is executing very well and delivered a good start to the year,” said Brian Goldner, Hasbro’s chairman and chief executive officer.
Only two or three of these finalists will join other iconic toys in the hall and sit alongside past inductees such as Barbie, LEGO, Monopoly, Rubik’s Cube and Star Wars action figures.