Treasure X
Moose Toys gives Teenage Mutant Ninja Turtles the Treasure X treatment
The 10-stage unboxing process sees kids rescue their figure from the ooze, build their character and attach their weapons.
Brand Designs: Bulldog’s Vicky Hill on why toy firms should look to their ‘back catalogues’ for licensing inspiration
Bulldog has been responsible for expanding several successful toy lines outside of the toy aisle through licensing, representing the likes of Shopkins, Treasure X, Match Attax and Garbage Pail Kids.