Tru Kids
Tru Kids Brands and b8ta’s new Toys R Us stores to be “the most progressive and advanced stores in its category in the world”
New stores will allow toy firms to showcase products in an ‘interactive playground-like environment’ and create custom experiences around their IP.
Toys R Us eyes return via new company, Tru Kids Brands
“We have a once-in-a-lifetime opportunity to write the next chapter of Toys R Us by launching a newly imagined omni channel retail experience for our beloved brands here in the US,” said Tru Kids’ Richard Barry
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