TV

Spin Master debuts Dragamonz, a new toy line encompassing collectibles, trading cards and AR-infused battles

“Dragamonz gives kids everything they are looking for in a toy experience from collectability to battling,” said James Martin, Senior Vice President & Global Business Unit Lead, Spin Master.

Steve Reece and Matt Knott on the launch of their new toy-centric content creation company, Playwatch Films

We caught up with Reece and Knott to learn why toy firms need to embrace some of the new techniques offered by Playwatch, rather than waste time clinging solely to the TV commercial model.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Friends and Steamboat Willie to get LEGO sets

The LEGO Review Board has decided they will be the next LEGO Ideas concepts to become a reality.

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