TV

LEGO and Nintendo team up for LEGO NES kit

The set will include a controller with a connecting cable and plug and even an opening slot for the Game Pak with a locking feature.

Moose Toys UK’s James Austin-Smith on creative thinking, bad product reviewers – and how he kickstarts ideas

With nearly 15 years of toy design under his belt, James Austin-Smith is Head of R&D and Product Design at Moose Toys. Here we discover his pet peeve – and the one thing that stops his creative process…

LEGO senior design manager Amy Corbett on how the firm’s new arts and crafts brand – LEGO DOTS – builds creative confidence in kids

We caught up with Amy to learn more about LEGO DOTS, a new arts and crafts brand spanning blind booster bags, wearable bracelets and room décor items like photo cubes, picture frames and pencil holders.

Buffalo Games teams with BuzzFeed for new line of party games

“BuzzFeed is all about driving human connection, and through the BuzzFeed Games imprint, we’ll extend our reach beyond the screen and spread joy IRL to our community through lively game nights,” said BuzzFeed’s SVP of Licensing Eric Karp.

Hasbro completes eOne acquisition

“The addition of eOne accelerates our blueprint strategy by expanding our brand portfolio with eOne’s beloved global preschool brands, adding proven TV and film expertise, and creating additional opportunities for long-term profitable growth,” said Brian Goldner, Hasbro chairman and chief executive officer.

FUSE London and Triclops star as The Apprentice takes on toys

The most recent episode of BBC One’s The Apprentice saw the candidates tasked with creating a toy, and FUSE London and Triclops Studio were on hand to help.

Spin Master debuts Dragamonz, a new toy line encompassing collectibles, trading cards and AR-infused battles

“Dragamonz gives kids everything they are looking for in a toy experience from collectability to battling,” said James Martin, Senior Vice President & Global Business Unit Lead, Spin Master.

Steve Reece and Matt Knott on the launch of their new toy-centric content creation company, Playwatch Films

We caught up with Reece and Knott to learn why toy firms need to embrace some of the new techniques offered by Playwatch, rather than waste time clinging solely to the TV commercial model.

Toy revolution

Worlds Apart’s head of R&D and product design, James Austin-Smith, looks at the revolution that’s changing mainstream toy design (for the better).

Friends and Steamboat Willie to get LEGO sets

The LEGO Review Board has decided they will be the next LEGO Ideas concepts to become a reality.

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