UK Toy Market
One in every 11 toys sold in UK last year was bought by an adult for themselves
The UK’s ‘kidult’ toy market (meaning adults buying kids’ toys for themselves) is growing three times faster than the toy sector overall.
Popular Articles
“It’s a game and soundtrack in one!”: Inventor Marcus Carleson and Jumbo’s Ferran Codina on the story behind Hitster
Fugglers creator Louise McGettrick on how an eBay listing for a bag of false teeth inspired her line of plush monsters
Hues and Cues inventor Scott Brady on creativity, limits and getting to market
TOTY Awards 2024 finalists revealed
Inka and Markus Brand on the origins of their escape room-inspired Exit: The Game series
Upcoming Events
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- 31st January 2025
- Spielwarenmesse, Nuremberg
International Game Inventors Convention
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- 21st - 23rd May 2024
- Mandalay Bay Convention Center, Las Vegas
Las Vegas Licensing Expo
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- 25th - 27th June 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Festival
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- Tuesday, June 25th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Awards
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- Wednesday, June 26th, 2024
- Stamford Bridge Stadium, Chelsea, London
Play Creators Conference
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- Thursday, June 27th, 2024
- Stamford Bridge Stadium, Chelsea, London
Mojo Pitch
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- 24th - 26th September 2024
- Excel London
Brand Licensing Europe
