Uno

“UNO is perfect for in-car gaming because it’s highly engaging and brings people together,” said Erika Winterholler, Head of Business Development, Digital Gaming at Mattel.

As part of the collaboration, Kartell is launching an UNO-inspired version of its Componibili storage chest.

“Barbie the movie is a monumental moment for the brand,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.

The slate also includes McFarlane Toys with a limited edition Ted Lasso figure and Funko with a Ted Lasso Funko POP Puzzle.

“This twist on UNO is another milestone on our journey to innovate in new areas of culture and a testament to our brand purpose to become more inclusive,” said Ray Adler, Global Head of Games at Mattel.

The range has been developed in coordination with the 2019-20 Kia NBA Most Valuable Player and UNO fan, Giannis Antetokounmpo.

BAPE has also launched two limited edition UNO t-shirts as part of the collaboration.

“I was honoured to work with a brand as iconic as UNO to translate my artistic vision to this medium,” said Fairey

The game’s artwork is inspired by Vivetta’s style and love for animals.

“Combining the brand’s roots of inclusivity and simplicity, the passionate global fan base, and unprecedented momentum, UNO’s 50th anniversary is a year-long celebration of the brand’s past, present and future,” said Mattel’s Ray Adler.