Victoria Whellans
Smoby Toys to launch Kärcher role-play range
The role-play range – launching in 2023 – will feature toys inspired by Kärcher products, including a pressure washer, a window cleaner and a handled cleaner.
WildBrain CPLG eyes construction toy partners for engine oil brand Motul
“We’re working with Motul to build a best-in-class consumer products offering that’s closely aligned with the brand’s core values – premium, specialist, ingenious, brotherly, passionate and authentic,” said Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle.