Virtual

“Funko is always discovering new ways to surprise and delight our fans by bringing the best of pop culture directly to them,” said Brian Mariotti, Chief Executive Officer at Funko.

The event from Mojo Nation and The Toy Association will now boast an expanded Mojo Pitch lasting three days, while the Play Creators Conference will consist of four days of panels, solo talks and interview sessions.

“Toy Fair Everywhere is poised to help industry stakeholders refocus, retrench, and rebound to position their business for success in Q4,” said Marian Bossard, executive vice president of global market events at The Toy Association.

Virtual market week attendees will be able to explore a calendar of daily events, browse exhibitors by category, and book appointments for virtual demos and chats.

“Hot Wheels began innovating vehicle play over 50 years ago and now, we are doing it again with Hot Wheels id,” said Chris Down, Chief Design Officer at Mattel.