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“Working with TikTok creators really brought the game to life among this Gen Z audience, appealing to their sense of fun, self-critique and group game play” said Lucy Vaughan, Assistant Brand Manager at Vivid Toy Group.
We spoke with Henton about his work with ToyVision, his history in the toy space and what make up his top tips for fuelling creativity.
“The Mojo Pitch event is key for Vivid to continue our contact with the inventor community and also to see a new pool of inventor talent we are now yet aware of,” said Vivid’s Alex Reynolds.
“This re-launch represents a significant step in strengthening our offering and competitive position within the UK Games market,” said Vivid’s Nick Thomas.
“Vivid are delighted to get behind this programme – it will no doubt be a fantastic creative forum,” said James Wing, R&D manager at Vivid.