WildBrain CPLG

“Strawberry Shortcake’s colours and enticing fragrances pair perfectly with Thinking Putty’s textural delights to create enhanced play experiences for children and adults,” said Aaron Muderick, Founder of Crazy Aaron’s.

“These new collaborations demonstrate the brand’s longstanding reputation for quality and creativity,” said Meike de Vaere, VP Partnerships & Business Development at WildBrain CPLG.

“As Magic Mixies fandom continues to build, we’re thrilled to elevate the brand’s merchandise offering through these new licensing partnerships,” said Jasen Wright, VP North America at WildBrain CPLG.

“With some of the most beloved mobile gaming characters of all time, there is an incredible opportunity to dive deeper into the rich characters and unique worlds from Clash of Clans and Clash Royale,” said Andrea Fasulo, Head of Global Licensing at Supercell.

“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

A line of Sonic Prime products from PMI will launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more.

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake and Chip & Potato.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

“There is significant potential for building a broad cross-category merchandise program for this popular Arab hero,” said Neesha Krishna, Managing Director for MENA and South Asia at WildBrain CPLG.