WildBrain CPLG

“We see significant potential to expand the brand’s presence and profile beyond the core toy range,” said Maarten Weck, EVP & Managing Director at WildBrain CPLG.

A line of Sonic Prime products from PMI will launch in early 2023, including collectibles, mini figures, clip-on plush, stampers, games and more.

“We’ll be focused on bringing the brand’s playful and imaginative values to life through an engaging consumer products programme for the whole family,” said Meike de Vaere-Hoorn, VP Partnerships and Business Development at WildBrain CPLG.

Jasen Wright – VP North America at WildBrain CPLG – talks us through his approach to crafting brand extensions for the likes of Strawberry Shortcake and Chip & Potato.

“The brand has significant potential beyond the core toy range,” said Jasen Wright, VP North America at WildBrain CPLG.

“There is significant potential for building a broad cross-category merchandise program for this popular Arab hero,” said Neesha Krishna, Managing Director for MENA and South Asia at WildBrain CPLG.

“The game has an impressive footprint across Europe, which will provide a solid foundation as we assemble a compelling cross-category consumer products programme for fans and gamers,” said Wildbrain CPLG MD Maarten Weck.

“We’re working with Motul to build a best-in-class consumer products offering that’s closely aligned with the brand’s core values – premium, specialist, ingenious, brotherly, passionate and authentic,” said Victoria Whellans, Group Brands Director at WildBrain CPLG Lifestyle.