The charity partnership will continue into 2019, with the aim of raising further funds from sales of new Scruff-a-Luv varieties this Autumn/Winter.
“There is a strong values alignment between both companies and synergies in how we design and create,” said Moose Toys CEO Paul Solomon.
The transformation aspect to Scuff-a-Luvs is so complex that Worlds Apart had to design and build a custom manufacturing process, as no one had done this with plush before.
“Inventors are the lifeblood of our industry and I think that the Mojo Pitch event is a fantastic opportunity for all involved,” said Daniel King, general manager UK at Cartamundi.
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