“It’s been an incredibly smooth and positive marriage of two business cultures and values, already surpassing our initial ambitions,” said UK CEO Neil Shinner.
Making Things’ Fi Murray, Triclops Studios’ Rob Ames and Worlds Apart’s James Austin-Smith will look to convince creative consultant Deej Johnson that their pet hate deserves to go into Room 101.
The charity partnership will continue into 2019, with the aim of raising further funds from sales of new Scruff-a-Luv varieties this Autumn/Winter.
The transformation aspect to Scuff-a-Luvs is so complex that Worlds Apart had to design and build a custom manufacturing process, as no one had done this with plush before.
“Inventors are the lifeblood of our industry and I think that the Mojo Pitch event is a fantastic opportunity for all involved,” said Daniel King, general manager UK at Cartamundi.