Wow! Stuff

Wow! Stuff’s Richard North talks Real FX Stitch – and why he feels ‘Puppetronics’ has the potential to match the Furby craze of the Nineties.

“The legacy of Jurassic Park is felt across the world,” said Melissa Rodriguez, vice president of franchise strategy for Universal Products & Experiences.

“Everything Odo stands for resonates and aligns with our own values,” said Wow! Stuff’s Director of Licensing, Kenny McAndrew.

“Now ToyAid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support they gave in a time of need for many families,” said Joel Silverman, co-founder of ToyAid.

“We are returning to the Mojo Pitch this year as it was so fruitful for us last year,” said Wow! Stuff’s Head of Inventor Relations, Dr. Jim Wyatt.

Smyths Toys has kicked things off by pledging £50,000 to the cause.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

We caught up with North to learn more about what makes a concept perfect for Wow! Stuff, and delve into the development process behind the firm’s award-winning Invisibility Cloak.

Elsewhere, Peppa Pig was named Best Pre-School Licensed Property while Harry Potter scooped Best Children’s or Tween Licensed Property.

“This year’s Harry Potter Invisibility Cloak epitomises our company’s focus on creating ground-breaking, blockbuster selling products,” said Dr. Jim Wyatt, Director of Inventor Relations at Wow! Stuff.