Wow! Stuff

“I am so proud of everyone at Wow! Stuff for not only creating the Disney Stitch Puppetronic by RealFX, but also turning it into a global blockbuster and pioneering a new category in toys,” said Wow! Stuff’s Managing Director, Dawn Lavalette.

With 2025 in full swing, design and invention figures discuss the exciting opportunities and tricky troubles ahead…

Wow! Stuff’s Richard North talks Real FX Stitch – and why he feels ‘Puppetronics’ has the potential to match the Furby craze of the Nineties.

“The legacy of Jurassic Park is felt across the world,” said Melissa Rodriguez, vice president of franchise strategy for Universal Products & Experiences.

“Everything Odo stands for resonates and aligns with our own values,” said Wow! Stuff’s Director of Licensing, Kenny McAndrew.

“Now ToyAid is complete, I really hope everyone has positive times ahead and the toy industry as a whole is remembered for the support they gave in a time of need for many families,” said Joel Silverman, co-founder of ToyAid.

“We are returning to the Mojo Pitch this year as it was so fruitful for us last year,” said Wow! Stuff’s Head of Inventor Relations, Dr. Jim Wyatt.

Smyths Toys has kicked things off by pledging £50,000 to the cause.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

We caught up with North to learn more about what makes a concept perfect for Wow! Stuff, and delve into the development process behind the firm’s award-winning Invisibility Cloak.