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Jazwares sees “incredible demand” for CoComelon toys

“CoComelon has quickly become one of the most parent/child co-viewed brands in the world, and joyful pre-schoolers will be thrilled to celebrate this beloved content in toy form,” said Jeremy Padawer, EVP/Partner at Jazwares.

Gamewright’s Jason Schneider on pitching, creativity and how working on Sesame Street helped shape his approach to product development

Gamewright’s Vice President of Product Development, Jason Schneider, tells us why he loves working with inventors and what makes for the perfect pitch.

Alpha’s Darren Lee Phillipson on bringing Subway Surfers to the toy aisle

We caught up with Darren Lee Phillipson, Vice President of Global Product Design at Alpha Group, to find out more about the design process behind the new range, and how the company turns exciting IP into great toy lines.

WATCH: Hasbro’s Phil Sage and Melissa Hershey shed light on development behind Star Wars D-O Interactive Droid

Hasbro’s D-O Interactive Droid boasts a self-balancing wheel, multiple modes of play, moving head and antennas, and features light-up LED eyes, sound effects, and premium deco inspired by its appearance in the upcoming Star Wars: The Rise of Skywalker.

Steve Reece and Matt Knott on the launch of their new toy-centric content creation company, Playwatch Films

We caught up with Reece and Knott to learn why toy firms need to embrace some of the new techniques offered by Playwatch, rather than waste time clinging solely to the TV commercial model.

Adam Hollywood sheds light on the origins of his music streaming party game, MusoDJ

We caught up with Hollywood to find out more about the origins of the game, and learn how the tabletop space compares with the industry he has spent most of his career in: the music business.

US comedy duo Rhett & Link to develop games for Hasbro

“We want everything we do to be original, innovative, and, of course, a lot of fun,” said Link of Rhett & Link.

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