YuMe Toys

With 2025 in full swing, design and invention figures discuss the exciting opportunities and tricky troubles ahead…

From Stranger Things walkie-talkie surprise capsules to anime inspired figures and plush… YuMe’s Felipe Noriega and Gurdeep Bains talk us through their exciting 2025 slate.

“The Netflix Gift Box is not just a product; it’s an experience that brings the most beloved stories into the homes of fans,” said Ryan Kravontka, Head of Global Marketing at YuMe Toys.

Gurdeep Bains – Global Creative Director at Maxx Group and YuMe Toys – discusses fandom, creativity and compelling unboxing experiences.

New collection is “testament to our commitment to delivering on-trend exceptional merchandise for Stranger Things enthusiasts,” said YuMe’s Gurdeep Bains.

Felipe Noriega – Vice President & Regional Director, EMEA, Maxx Marketing & Licensing Matters – and Gurdeep Bains – Global Creative Director, Maxx Group & YuMe Toys – on the creative process behind their Disney 100 Surprise capsules.

“What our team have achieved in bringing to life the popular IPs – from design to fabric, packaging to price-point – is truly unique and fantastic,” said Ken Goodisson, Commercial Director, EMEA, YuMe Toys.

“Our product development team have done a fantastic job at encapsulating Disney’s 100 years of wonder through this collection that’s simply stunning to play with and display,” said Ken Goodisson, Commercial Director, EMEA at YuMe Toys.