Zuru

We caught up with Michele to find out more about the origins of YWow, and how the firm is looking to engage with the inventor community.

“This year’s DreamToys Top 12 includes a range of products from classic brands such as Monopoly and Barbie, to popular licenses and innovative new toys to suit all price points,” said Gary Grant, chair of the DreamToys selection committee.

Other winners on the night included Mattel’s Pictionary Air, Wow! Stuff’s Harry Potter Invisibility Cloak and LEGO Stranger Things.

Interviews with the creators of LEGO Stranger Things, Ritzy Rollers and Boppi, the booty-shaking llama, all make our top ten of 2019.

We caught up with Zuru’s creative director, Adam Woods, to discuss the origins of Boppi the Booty Shaking Llama, as well as delve into the firm’s ‘bold and disruptive’ creative culture.

“Zuru works diligently to bring innovation to market and to stand by its inventors,” said Anna Mowbray, Zuru’s chief operating officer.

Zuru has filed a new lawsuit against Telebrands with the United States District Court for the Eastern District of Texas to protect its Bunch O Balloons product from patent infringement.