John Lewis sees parents becoming ‘more mindful’ as wooden toy sales rise

“Our new collection brings Dora’s spirit to today’s fans and families, sparking playtime exploration, encouraging learning new languages and celebrating Dora’s world of adventures,” said Doug Wadleigh, Spin Master’s President, Toys.

“This is an exciting opportunity to help shape a division that’s already achieved so much in such a short time,” said Krenz.

In this version, players compete to collect familiar items from Stitch’s world.

“This is a phenomenal opportunity for everyone involved in brand licensing to hear how one of the biggest toy brands in the world crafts the revival of a much-loved heritage brand like Masters of the Universe,” said Ella Haynes, BLE event director.

“We don’t just ship games – we champion them,” said Rob Trounce, Trade Marketing Manager at Zatu.

“This is a tremendous opportunity for us to compete on the same level as the biggest toy companies globally,” said John Huiberts, Troy Companies group CEO.