John Lewis sees parents becoming ‘more mindful’ as wooden toy sales rise

Posted on 18th April 2019 By Billy Langsworthy

John Lewis has identified that sustainability and tech are set to be key trends for parents of nursery children this year.

In the retailer’s annual Nursery report, the firm states that sustainability is a key trend, with sales of John Lewis’ wooden toy range up 15% on last year.

The study also identifies that parents are looking to buy nursery items that boast longevity, as well as quality.

Elsewhere, the retailer also states that gadgets like the Whisbear E-zzy the Sloth Monitor (an app connected sleeping aid and baby monitor) will be a key driver in the nursery space this year.

Two toys made it into the report’s ‘Top 10 Things on Parents’ Wishlists’: Sophie La Giraffe from Vulli and Sweet Dreamers’ Ewan the Dream Sheep Deluxe.

Read the entire John Lewis Nursery 2019 Report here (https://www.johnlewispresscentre.com/reports).

gadgets John Lewis nursery Parents Retail retailer Sustainability Tech trends

More Recent News

American Girl, Barbie, Linda Kyaw-Merschon, Rebecca DeKuiper, Mattel

American Girl readies limited edition Barbie doll

The doll has been designed by Linda Kyaw-Merschon and Rebecca DeKuiper.

Steamforged Games, Street Masters, Blacklist Games, Rich Loxam

Steamforged Games acquires Street Masters from Blacklist Games

“We look forward to exploring the exciting possibilities for the Street Masters world,” said Steamforged Games co-founder and CEO, Rich Loxam

Joking Hazard, Lay Waste Games, Alex Murty

Joking Hazard acquires Lay Waste Games

“This will give us an avenue to release games outside of the Cyanide & Happiness brand and launch titles outside of our usual party/comedy style,” said Alex Murty, International Growth Manager at Joking Hazard.

KESS, Anthony Thorp, Tracy Yardley, Alex Kessler

KESS to launch Sonic Roll board game in 2024

“Our design team really put their entire blue hearts into this one,” said Alex Kessler, CEO of KESS.

Kith, Mickey & Friends

Kith debuts Mickey & Friends plush set

The capsule collection, celebrating 100 years of Disney, spans apparel and accessories, as well as a plush set and a jigsaw puzzle.

Spin Master, Ms. Rachel, Doug Wadleigh, Rachel Griffin-Accurso, Laura Henderson

Spin Master to launch Ms. Rachel toys in 2024

“Ms. Rachel is a wonderful fit for our toy portfolio and will support Spin Master’s expansion into early childhood and developmental play,” said Doug Wadleigh, Spin Master’s Executive Vice President and Head of Global Toy Brands.

Back to top arro

Sign Up

Enter your details to receive Mojo updates & news.