Tech Will Save Us secures $4.2 million Series A funding

UK tech toy start-up Tech Will Save Us has completed a $4.2 million Series A round of financing.

The investment is led by Initial Capital with participation from Backed VC, SaatchInvest, All Bright, Unltd-inc, Leaf VC, plus angel investors including Media Molecule co-founder Chris Lee, ex-CEO of Dyson Martin McCourt and Made.com CTO Jonathan Howell.

The new financing will enable Tech Will Save Us to further scale the business and help the firm expand its product range.

“We are so proud of the investors we have been able to attract and work with,” said Bethany Koby, founder of Tech Will Save Us.

“They will not only bring expertise and insights from the gaming industry but they align with our values as parents and entrepreneurs to use our time to impact the next generation in a positive way. Our shared ambition is to empower kids to be creative and play with technology in order to help kids shape the world.”

Alvaro Alvarez del Rio, partner at Initial Capital, added: “We have been excited about the intersection of games and connected devices for years. Tech Will Save Us has put together an outstanding team that brings a fresh approach to learning experiences – fun, educational and affordable.

“Its broad suite of products and brand partnerships appeal to a diverse audience of curious kids from early years into their teens who have traditionally not been able to enjoy interactive experiences with their physical toys. We are thrilled to support this ambitious vision”

The funding comes as Tech Will Save Us prepares to launch their first partnership with Disney in the form of a Marvel Avengers themed kit, which launches tomorrow.

Tech Will Save Us has now sold tech kits to over 97 countries and is available in over 4,000 retailers globally.

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