The Department’s Hamish Jenkinson to explore ‘Immersive Experiences: The New Frontier for Kids Entertainment’ at Play Creators Conference 2022

Hamish Jenkinson – Founder and Executive Creative Director at the immersive agency The Department – will discuss his approach to crafting playful experiences at this year’s Play Creators Conference.

The Department specialises in designing multi-sensory, immersive experiences for some of the world’s biggest brands, including an upcoming collaboration with Warner Bros on an Arkham Asylum experience in London.

His session – Immersive Experiences: The New Frontier for Kids Entertainment – will explore Hamish’s creative approach and the potential of the immersive entertainment space for companies working in the kids’ space.

Hamish was educated in the Waldorf Steiner School system – which focuses on the interconnectedness of physical, emotional, social, spiritual and cognitive development – and his mother, Sally Jenkinson, wrote ‘The Genius of Play’, an acclaimed book addressing what play is and why it matters.

He co-founded The Department in 2013 and the agency has won many accolades and international clients along its relatively short journey, taking home Gold at The Drum Content Awards for their work with Toyota launching the new C-HR Hybrid. Prior to setting up The Department, he founded the cult experimental art venues The Old Vic Tunnels and The Vaults, and was Executive Director of UEFA and FA Cup opening ceremonies. He has also been appointed an ambassador for the Prince’s Trust.

This year’s Play Creators Conference – sponsored by Hasbro – is taking place at London’s Twickenham Stadium on Tuesday, September 6th.

To buy your ticket to the conference, click here.

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent Play Creators Festival

Mojo Nation dates Play Creators Festival 2025

Next year’s live event will take place at London’s Stamford Bridge Stadium from Tuesday, June 24th to Thursday, June 26th.

Play Creators Awards 2024 winners revealed

A celebration of the industry’s design and inventor talent, among the winners this year are Fun-Damental Invention, Angus Walker and Kid Group’s Dan Klitsner.

Ravensburger’s Tim Schilder to take Play Creators Conference audience ‘Inside Game Design’

This year’s Play Creators Conference is taking place at London’s Stamford Bridge Stadium on Wednesday, June 26th.

ThinkFun joins Mojo Pitch 2024

“Thinkfun’s success has always been directly connected with the inventor community, and we are grateful to Mojo for this opportunity to see some great new ideas,” said Josh West, Head of Product Design and Inventor Relations at ThinkFun.

Joking Hazard joins Mojo Pitch 2024

“The Joking Hazard team is excited to be a part of the 2024 Mojo Pitch event,” said Joking Hazard’s Kayla Cline.

Cheatwell Games joins Mojo Pitch 2024

“We’re thrilled to be attending the Mojo Pitch for the first time this year!” says Paul Laing, Head of Product Development at Cheatwell Games/Outset Media.