The Point.1888 looks to take Percy the Park Keeper into plush and wooden toys

Snapper Productions has extended its partnership with licensing agent The Point.1888 around children’s book brand Percy the Park Keeper – and toys are on the agenda.

The current list of licensees for the IP includes Tonies, Poetic Brands and Intercake. The Point.1888 is now looking to add partners in plush, wooden toys, baby and health & beauty categories.

“We’re thrilled to be able to continue to work on Percy The Park Keeper,” said Olivia Wiggett, Commercial Manager for The Point.1888.

“We’ve worked hard to deliver the brand a licensing programme that stays true to the emotion and warmth of the books and Nick Butterworth. This brand has a huge amount of potential and we are so excited for what 2023 and beyond has in store.”

Ben Butterworth, partner at Snapper Productions, added: “The Point 1888 have been great to work with. Focused, smart-thinking, ambitious and great fun. Percy The Park Keeper is making excellent progress, and this is very much down to our relationship with The Point 1888 – why would we want to work with anybody else?!”

–

To stay in the loop with the latest news, interviews and features from the world of toy and game design, sign up to our weekly newsletter here

More Recent News

Spin Master brings Rubik’s to Roblox

“We’re expanding the boundaries of what puzzle gaming can be in social platforms,” said Marc De Vellis, Spin Master’s Global Head of Studios, Digital Games.

Mantic Games readies Halo: Flashpoint

“It’s a dream come true to bring the fast-paced action of the Halo universe to life on tabletop with our partners at Microsoft,” said Ronnie Renton at Mantic Games.

Ravensburger details influencer initiatives for Disney Lorcana

“It’s vital to us to onboard new influencers, players and Disney fans to grow and expand Disney Lorcana in the UK,” said Lea Dillenseger, Product Marketing Manager at Ravensburger UK.

BTHA and Mojo Nation to host Inventors Lunch at Toy Fair 2025

The free Inventors Lunch will return to Toy Fair on Thursday, January 25th at 12PM, hosted upstairs on the Toy Trust Lounge (UL 161).

Hasbro launches AI-powered Game Finder tool

Game Finder’s AI knows the nuances of each Hasbro game, from the ideal play group size to features unique to each title.

Surge Brands named global licensing agent for Crazy Aaron’s

“The creativity and sensory appeal of Crazy Aaron’s products lends themselves perfectly to other consumer products categories like apparel, toys, food, home décor, and beyond,” said Aaron Muderick, Founder and President at Crazy Aaron’s.