The Point.1888 looks to take Percy the Park Keeper into plush and wooden toys

Snapper Productions has extended its partnership with licensing agent The Point.1888 around children’s book brand Percy the Park Keeper – and toys are on the agenda.

The current list of licensees for the IP includes Tonies, Poetic Brands and Intercake. The Point.1888 is now looking to add partners in plush, wooden toys, baby and health & beauty categories.

“We’re thrilled to be able to continue to work on Percy The Park Keeper,” said Olivia Wiggett, Commercial Manager for The Point.1888.

“We’ve worked hard to deliver the brand a licensing programme that stays true to the emotion and warmth of the books and Nick Butterworth. This brand has a huge amount of potential and we are so excited for what 2023 and beyond has in store.”

Ben Butterworth, partner at Snapper Productions, added: “The Point 1888 have been great to work with. Focused, smart-thinking, ambitious and great fun. Percy The Park Keeper is making excellent progress, and this is very much down to our relationship with The Point 1888 – why would we want to work with anybody else?!”

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